Bad Translation Affects Your Everyday Life If…

We’ve all seen bad English while traveling, in package directions, on labels for goods produced overseas. Sometimes, the cause is translation by non-native speakers who are poorly trained in English. (How hard can it be? Everyone learns English as a ...
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Case Study: Is the New Brand Name Offensive Somewhere?

The client: Inspired ideas that simply sell.  That’s one of the taglines of Yamamoto, a well-known Minneapolis-based ad agency. Their website video says it all: “We are awake, we are around, we are alive, we are here, we are big, ...
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From Crank Phones to Smartphones: Babies and Bathwater

A skilled and well-regarded translator once told me that he created each translation on a typewriter, folded it into an envelope, and mailed it to the client. If we wanted to work with him, that’s the way it would be ...
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Jenny the Giraffe

Don’t let the readers of your translated documents be left in the dark! “Jenny is sad today,” he said as he walked past me in the hall. My brain flipped through all its entries on the word Jenny. No, it’s ...
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Just a Plain Hamburger on a Bun

Did you know that years ago, a hamburger was just a cooked ground beef patty on a plain bun? When it arrived at your table, you could put mustard and ketchup on it if you wanted to. Some people even ...
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